signal/90
signal/90
Product design and strategy for scale-ups and start-ups,
Product design and strategy for scale-ups and start-ups,
Shaping products with clarity and purpose and designing the experience to match
Shaping products with clarity and purpose and designing the experience to match
For mission-led founders and product leaders of specialised x B2B x AI software
For mission-led founders and product leaders of specialised x B2B x AI software
Helping you cut through decision fatigue, regain focus
on what truly matters, and replace uncertainty with clarity and momentum.
Helping you cut through decision fatigue, regain focus on what truly matters, and replace uncertainty with clarity and momentum.
Clarity and purpose in product direction
Clarity and purpose in product direction
Clarity and purpose in product direction
Analyse and understand your product positioning in a dynamic environments
Analyse and understand your product positioning in a dynamic environments
Define a clear product vision that drives alignment
Define a clear product vision that drives alignment
Help teams cut through the noise and gain focus across development cycles
Help teams cut through the noise and gain focus across development cycles
Team Alignment and Clarity
Team Alignment
and Clarity
Team Alignment
and Clarity
Reduce friction and wasted time through shared clarity in your team
Reduce friction and wasted time through shared clarity in your team
Bridge conversations between product and engineering
Bridge conversations between product and engineering
Create a design rationale that teams can rally around
Create a design rationale that teams can rally around
Premium Design and Experience
Premium Design and Experience
Premium Design and Experience
Clean and minimalist UX/UI design for B2B professional software
Clean and minimalist UX/UI design for B2B professional software
Translate complex, domain-specific workflows in intuitive interfaces
Translate complex, domain-specific workflows in intuitive interfaces
Design interfaces that elevate your product and beat competition
Design interfaces that elevate your product and beat competition
Alexandra,
signal/90 founder
Having worked across UK and APAC on B2B applications across complex industries ranging from AI, lending and private equity to e-commerce and journalism,
With a background in Computer Science and experience in both product design and product management,
I understand the technical complexity your team navigates and the need for clarity to identify where teams are stuck between what is technically possible and what actually creates value.
Having worked across UK and APAC on B2B applications across complex industries ranging from AI, lending and private equity to e-commerce and journalism,
With a background in Computer Science and experience in both product design and product management,
I understand the technical complexity your team navigates and the need for clarity to identify where teams are stuck between what is technically possible and what actually creates value.
Alexandra,
signal/90 founder
Alexandra,
signal/90 founder
Your team needs to move fast
Your team needs to
move fast
We map out what’s really going on end-to-end, analysing the product and the market
We decide what to focus on, why it matters, and what we should build and test next
The result is less noise, fewer circular discussions, and a shared, concrete plan that product, engineering, and design can rally around
We map out what’s really going on end-to-end, analysing the product and the market
We decide what to focus on, why it matters, and what we should build and test next
The result is less noise, fewer circular discussions, and a shared, concrete plan that product, engineering, and design can rally around